Just How Critical Is Employee Retention?

Employee retention is a critical concern for small business employers. It refers to the ability to retain employees over time, and it has a significant impact on the success and stability of the company. Small businesses struggle enough with hiring the right people, so it stands to reason that hanging on to them is the best overall recruitment strategy.

Thanks, But No Thanks, LinkedIn

Thanks, But No Thanks, LinkedIn

At Zephyr Connects, we love simple. Doesn’t everybody? We also really love resources that support employers as they face a tough hiring market. So when we read a headline from LinkedIn that said, “A step-by-step guide to small business hiring,” we were like, “yes, please!” Shaking with anticipation, we dove in. But our excitement quickly …

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Saying it Louder - It's the Culture

Saying it Louder – It’s the Culture!

Have you ever had one of those dreams where you are speaking, and no one can hear you? Sometimes, when you’re working in the recruiting field, that is how real life feels. At Zephyr, we have been talking about the importance of workplace culture and the danger of toxic work environments for years – me …

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The Great Resignation – Finding Opportunity in the Challenge

Recently, a friend shared an article with me entitled, “Americans Quit Their Jobs at a Record Rate in August.” Shortly after, a headline from a New York Times email news update landed in my inbox with a subject that read, “The Big Quit.” Scrolling through social media, I find a Buzzfeed article detailing “15 Horrendous …

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Employer Commodities

Employees Are Not Commodities

What is a commodity? In the simplest terms, it is a good or raw material that is bought or sold or traded for something else that holds value. The commodity’s value can fluctuate based on supply and demand. Labor has often been seen as a commodity and is part of the equation when an employer …

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10 Ways to Improve Work and Family Balance at your Small Business

Work-Life Balance was a buzz word before the pandemic. Now, after seven months (yes, seven months!) of work-from-home, this balance may be permanently changed. There have been positive changes for both employers and employees: less time commuting, lower overhead costs, and more time with family. It is the ‘more time with family’ aspect that I …

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Video meeting

Maintaining Culture in a Virtual World

During this COVID-19 crisis, we have seen so many people going to work virtually for the first time.  It has been the topic of numerous articles, webinars, and panel discussions. What is often missing from the discussion is how to maintain and foster your team connection while working virtually.  We, at Zephyr Connects LLC, have …

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